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In 1922 Jan Keune, a German chemist, developed a formula that quickly promoted Keune Haircosmetics to become the first perm formula manufacturers in Europe, becoming a worldwide success.

Keune products quickly grew to encompass hot perm formulas, hairsprays, Cold Wave products, aerosol hairsprays, gels and permanent colouring treatments. With multiple factories and an international following, Keune remains one of the biggest brands on the market.

Today, with a renewed focus on high quality ingredients, essential minerals, organic plant extracts and environmentally sound technologies, Keune focuses on social and environmental responsibility as well as providing women, men and children across the globe with the finest hair products. Proudly against animal testing and providing vegan products, Keune is the go-to brand for beautiful hair. Ask us about the Keune products, and the other amazing brands that we stock!


Since 2001, Pureology has pioneered the clean beauty movement, with a simple but powerful idea: to create the very best products for colour-treated hair. Now, Pureology has elevated its core brand values through ‘Beauty With Meaning’, premiumised its look and improved its formulas.

All the best parts of the brand are the same – the known and loved vegan formulas, signature aromatherapy and post-consumer plastic, sustainable bottles. What’s new? Premium, modern packaging, new branding, a revised vision, mission and purpose – incorporating models, faces and ambassadors from unique walks of life, both locally and abroad.

milk_shake® is a salon professional hair care brand, offering a complete range of quality products to enhance and maintain the natural beauty of hair. It offers the benefits of milk and fruit for well-being and beauty to satisfy the needs of the discerning consumer and salon professional. They are part of the z-one concept group, a young, innovative and dynamic Italian company offering professional hair and beauty products worldwide.

z.one concept™ was founded in 1999 in Italy, which is known as one of the most difficult and competitive professional hair business regions in Europe. Within a few years z.one concept™ achieved significant results among hair care product manufacturers and was recognized by industry experts as “the most innovative emerging brand of the latest years”.

milk_shake® hair products are an amazing range of professional salon hair products inspired by nature. The philosophy of milk_shake® hair products is simple, use the power and beauty of nature to get amazing looking hair for all occasions. Their hair products are made with an amazing mix of professional ingredients including milk protein that will be heavenly food for your hair. They also offer a fantastic portfolio of products that include a range of shampoo, conditioner, intensive hair treatments and hair styling products that will all become the perfect additions to your daily hair care routine.

SERIOXYL is the ultimate range for thinning hair it helps stimulate hair with Glucoboost, moleces that act as an energy boost to the hair root.

Hair thinning often goes hand in hand with scalp sensitivity, and the two new Serioxyl shampoo and conditioner formulas (for coloured & non-coloured hair) are all hypoallergenic to cater for sensitivity.

These products are perfect to use in conjunction with our Serioxyl Serums.